Visitor-level website analytics
Not sessions.
People.
Most analytics hand you a number. User Journey hands you a person: a readable name, where they are, what they came in on, every page they opened and how long they stayed — and whether they hit the goals you care about.
Everything known
about one visitor.
A stable fingerprint becomes a memorable label, so your team can talk about "Swift Falcon" instead of a hash.
Weighing it against GA4, Plausible or Clarity? The Google Analytics alternative guide compares them and prices each at your traffic.
Leaving Hotjar? Read what happened to Hotjar and which alternative fits, with a tool that picks your new stack from the jobs you actually need.
Identity
- Readable label
- Stable fingerprint
- Identified email or ID
- First and last seen
Location
- Country
- Region
- City
- Network / ISP
Device
- Device type
- Browser
- Operating system
- Screen size
Context
- Landing URL
- First referrer
- Traffic source
- Language and timezone
Behaviour
- Visit count
- Pageview count
- Total time on site
- Bounced or not
Traffic quality
- Proxy or VPN detected
- Hosting provider detected
- Flagged, never silently counted
- Geo enriched in the background
Decide what
counts as winning.
A goal is a URL pattern plus a name. Once it exists, every visitor who reaches it is recorded against it — so you can see which sources, pages and campaigns actually produce them.
Read how to track conversions by URL, with thank-you page redirects for each site builder and a free goal pattern tester.
The outcome you are actually paid for.
An account created or a list joined.
A stage inside a longer purchase flow.
A meaningful action short of a sale.
The page you need people to read.
What the dashboard shows
Visitors, visits, pageviews and time on site for the period.
How many visitors reached each goal, and the share of all traffic.
Where people arrive, ranked.
Where they leave — usually the more useful list.
The full page ranking by views.
Search engines, social networks and direct traffic, named.
The handful of findings worth reading first.
Referrers, resolved
into real names.
Raw referrer strings are matched against a list of known networks, so t.co and x.com both read as one source.
Respect Do Not Track
Honour the browser signal and record nothing for those visitors.
Ignore query strings
Collapse tracking parameters so one page stays one page.
Exclude paths
Keep admin areas, staging routes and checkouts out of the data.
Retention window
Set how long journey data is kept before it is cleared.
Visitors in the EU or UK? Switch on Wait for cookie consent and journeys are only recorded for people who allowed analytics in your cookie consent banner. Change their mind, and tracking stops on the spot.
User Journey, before you ask.
User Journey runs on the 250 free Usage Credits every account gets each month, and each tracked visitor journey costs 0.1 credits. If you need more, one-time packs start at $9, purchased credits never expire and there is no monthly fee.
Add the Builderify script tag to the head of your site, on Shopify, WordPress, Wix, Squarespace, Webflow, Framer or plain HTML, and switch User Journey on. You can exclude paths such as admin areas, staging routes and checkouts, and ignore query strings so one page stays one page.
Yes. Every visitor gets a readable label such as Swift Falcon, their country, device and traffic source, and a page-by-page timeline with how long they stayed on each page. Goals are a URL pattern plus a name, so you can see which sources, pages and campaigns actually produce sign-ups or conversions.
Proxy, VPN and hosting-provider traffic is detected and flagged rather than silently counted. You can also respect the browser's Do Not Track signal, so nothing is recorded for those visitors, and set how long journey data is kept before it is cleared.
More optimise · Who came, and what to change
See all 20 modules
Stop losing the visitors
you already paid for.
More leads from the traffic you already have, and follow-up that sends itself. Free to start. No card, no monthly fee.