Write it once.
It follows up forever.
Lay your follow-up emails out on a timeline — day 0, day 3, day 7 — then switch the sequence on. Every lead who joins that list from then on walks the whole thing automatically, from the day they signed up.
Day 3 means
three days after they joined.
Every email carries a day offset counted from the moment that particular lead signed up — not from when the last email happened to go out. Somebody who joins today gets the day-0 email today and the day-21 email three weeks from today, no matter what anyone else is doing.
That is the whole model. You build one timeline; hundreds of people can be at different points on it at once.
Set the offset
Immediately, or a number of days and hours after they joined. Presets for +1, +2, +3, +5, +7, +14 and +30 days.
Auto-enrolment
Anyone who joins the list from now on starts the sequence on their own. Nothing to trigger by hand.
Backfill
Already have people on the list? Enrol them once the sequence is live and their clock starts from that moment.
Only ever once
Enrolment is idempotent — a lead walks a given sequence a single time, however many times it is run.
Written for you.
Then rewritten by you.
Pick a starting point and the emails arrive already drafted, on sensible days, with subject lines and bodies you can edit line by line.
Welcome series
Three emails over a week that introduce you to a brand new lead.
Day 0
Day 2
Day 6
Product onboarding
Five emails across three weeks that walk a lead into the habit.
Day 0
Day 1
Day 4
Day 10
Day 21
Lead nurture
Four value-first emails over a month, ending in a soft ask.
Day 1
Day 7
Day 14
Day 28
Win-back
Two emails that give a quiet lead a reason to come back.
Day 0
Day 5
Start from scratch
An empty timeline you fill in yourself.
no emails yet
A real editor,
not a text box.
Internal name
What the email is called on your timeline. Leads never see it — it is there so your team can talk about "Day 4 — Go deeper".
Subject & preview
A subject line with a character counter that warns you past 78, plus the preview text that shows next to it in the inbox.
Merge tags
Drop in first name, last name, full name, email or the unsubscribe URL — in the subject line as well as the body.
Rich body
Headings, bold, italic, strikethrough, ordered and unordered lists, links and alignment. Write it the way you would write it by hand.
Switch one off
Deactivate a single email without deleting it or disturbing the days around it. The rest of the timeline carries on.
Safe edits
Changes apply to leads who have not received that email yet — nobody gets a second copy because you fixed a typo.
{{first_name}}
{{last_name}}
{{full_name}}
{{email}}
{{unsubscribe_url}}
Nothing sends until you do
It will not let you
send something broken.
A sequence stays in draft until four things are true. No half-configured drip quietly emailing your list at three in the morning because a subject line was blank.
Leads exit the moment they unsubscribe or hard bounce — mid-sequence, no further emails.
Every message carries a one-click unsubscribe header, so mailbox providers can opt somebody out cleanly.
Pause a running sequence at any time; enrolments hold their place instead of restarting.
Sends go out from the same verified domain as your broadcasts — nothing extra to configure.
Sending hours,
and what came of it.
Delivery window
Hold anything that comes due outside a set range of hours, so nothing arrives at 4am local time.
Skip weekends
Push a Saturday send to the next weekday when your audience is a business one.
Live progress
See who is mid-sequence right now, who finished it, and who dropped off along the way.
Per-email results
Sent, opened and failed counts on every step, so you can see exactly which email loses people.
Sequences share your lead lists with Leads, your sending domain with Broadcast, and replies land in Inbox.
Stop losing the visitors
you already paid for.
More leads from the traffic you already have, and follow-up that sends itself. Free to start — no card, no monthly fee.