Price increase letter to customers
Say the number and the date.Then say what they can do.
A good price increase letter to customers says it in the first two lines: the old price, the new price and the date it starts. Then it says what stays the same, gives one honest reason, and tells people what they can do (pay ahead, switch plan or cancel) and who to ask. Send it before whatever notice your contract or terms require, remind people, and put a banner on your site. Below are a generator for the email, the banner and three FAQ answers, and four templates to copy.
By the Builderify team
What goes in a price
increase letter?
Seven parts, in this order.
The price and the date come first, because that is all most people read. Everything after them answers the questions customers would otherwise send you: does anything else change, why, when will I see it on a bill, and what are my choices.
Keep it short. A price increase notice to customers that fits on one phone screen gets read; one that needs scrolling gets skimmed for the number and then misread.
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1
A subject that says what it is
Put “price” or “rates” and the date in the subject. People should know what the email is before they open it, and nobody should feel it was hidden in a newsletter.
Subject: New rates from 1 January 2027
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2
The old price, the new price and the date
Both prices, side by side, in the first two lines, with the unit (a month, a year, an hour) and the exact date the new one starts. A percentage alone makes people do the sum, and they will assume the worst.
I’m writing to let you know about a change to our rates. From 1 January 2027, the price of your monthly bookkeeping retainer will go from $450 to $495 a month.
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3
What stays the same
Say what isn’t changing: what’s included, how they pay, who they deal with. It answers the question most people reply with.
Everything else stays the same: the work we do each month, who you work with and how you pay.
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4
One honest reason
One or two sentences that are true. You don’t owe a cost breakdown, and three paragraphs of justification read as guilt.
This is our first price change in 3 years, and it brings our prices back in line with what it costs us to do the work well.
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5
What happens next
When the first invoice, renewal or order at the new price happens, so nobody is surprised by a charge.
The first invoice at the new rate will be the one dated on or after 1 January 2027.
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6
What they can do
The choices you really offer: pay ahead at today’s price, move to a smaller plan, or leave before the new price starts, and how.
If the new price doesn’t suit you, get in touch and we’ll help you find a smaller plan or package. If you’d rather not continue, you can cancel before 1 January 2027 and you won’t pay the new price.
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7
Who to ask, and thanks
A real person they can reply to, not a no-reply address. Then a short thank-you, once.
Questions? Reply to this email and Maya will answer. Thank you for working with us.
How do you write a
price increase email?
Fill in the facts. Copy the letter.
Choose your kind of business, enter the prices and dates, and pick a reason and the options you really offer. You get a subject and email ready to send, a one-line banner for your site, and three short answers for your FAQ or support replies. It starts with a made-up bookkeeper’s details; change them to yours. Nothing you type leaves your browser.
31 days’ notice · +10% · 153 words
31 days’ notice. Check it against your contract or terms before you send.
New rates from 1 January 2027
From 1 January 2027, the price of your monthly bookkeeping retainer goes to $495 a month. Questions? Get in touch.
- Why are your prices going up?
- This is our first price change in 3 years, and it brings our prices back in line with what it costs us to do the work well.
- When does the new price start?
- On 1 January 2027. The first invoice at the new rate will be the one dated on or after 1 January 2027.
- What can I do if the new price doesn’t suit me?
- If the new price doesn’t suit you, get in touch and we’ll help you find a smaller plan or package. If you’d rather not continue, you can cancel before 1 January 2027 and you won’t pay the new price.
Read it as the customer. Every sentence the generator writes is a promise you are making. Delete any you can’t keep, such as a cancellation option your billing system doesn’t allow.
The first name is a merge tag. Hi {{first_name}}, fills in each person’s name in Builderify Broadcast. In another tool, swap it for that tool’s tag, or write “Hi there,”.
The notice check is a courtesy, not law. It flags anything under 30 days. What you must give is set by your contract, your terms and the law where your customers are; this page is not legal advice.
How much notice should
you give for a price increase?
Whatever you agreed, then some.
There is no single number. The notice you must give comes from your contract, your terms of service and, for consumers, the law where your customers live. Read those first. If none of them sets a period, many businesses give at least 30 days as a courtesy, and longer for annual plans and long-standing clients.
This page explains common practice. It is not legal advice, and it doesn’t tell you what the law requires where you trade.
| If you sell | What sets the notice | A sensible plan |
|---|---|---|
| A written contract or agreement | Its notice or price-review clause, including the form it asks for, such as written notice to a named address. | Follow the clause exactly. If there isn’t one, raise the new rate at the next renewal, not partway through a term. |
| A subscription with terms of service | Your own terms, and in some countries consumer rules about changing a contract. | Give people at least one full billing cycle, so nobody pays the new price before they had a chance to cancel. |
| Annual plans and prepaid packages | The renewal date, and what your terms say about renewals. | Tell people well before the renewal, and keep the price they already paid for the rest of the term. |
| Retainers and ongoing services | Your engagement letter or proposal. | A month or more, timed so the new rate starts with a billing period rather than in the middle of one. |
| Shop prices and one-off orders | In most cases there is no ongoing agreement with the customer. Local rules on how prices are shown still apply. | A heads-up to regulars and a banner a couple of weeks ahead is a courtesy they will notice. |
Check how your billing system handles it. Some apply a new price to existing subscribers at their next renewal, some only to new customers, and some need you to move people across by hand. Know which before you promise a date.
Price increase letter templates
for four kinds of business.
Replace everything in [square brackets], then delete what you don’t offer. Each template follows the seven parts above. The B2B one quotes your agreement, because with a contract the clause decides the notice and the form it takes.
Service or retainer price increase letter
Bookkeepers, agencies, cleaners, coaches, consultants: anyone who invoices the same clients every month.
Subject: New rates from [1 February 2027]
How to announce a
price increase without
sounding guilty or slippery.
Write it the way you would tell a good customer across the counter: plainly, once, with the number in the first breath. Customers forgive a price rise far more readily than a price rise they feel was slipped past them.
Is a price increase email a marketing email?
Under the US CAN-SPAM Act, the FTC lists a message that “notifies the recipient about a change in the terms or features of a membership, subscription, account, loan” or other ongoing commercial relationship as transactional or relationship content, not advertising.FTC But if the subject line reads like an ad, or the notice isn’t at the start of the email, the FTC treats the message as commercial.
So keep the subject plain and the notice first, and save any offer for a separate email. Other countries have their own rules. The CAN-SPAM compliance checklist covers what a marketing email needs. This is how the FTC’s guide reads to us, not legal advice.
Do
06- Lead with the news, in the subject and the first line.
- Give the old and the new price side by side.
- Give one reason, in a sentence, and make sure it is true.
- Say what stays the same.
- Say exactly how to switch, pay ahead or leave.
- Sign it from a person people can reply to.
Don’t
06- Bury it in a newsletter, or under “Some exciting updates”.
- Apologise in every paragraph.
- Hide behind phrases like “market conditions” that explain nothing.
- Put a sales pitch above the notice.
- Send it from a no-reply address.
- Charge the new price before the date you gave.
Instead of
Some exciting updates to our pricing!
Write
Our prices are changing on 1 February
Instead of
Due to market conditions, a modest adjustment will be applied.
Write
From 1 February, your plan goes from $29 to $35 a month.
When do you send
a price increase notice?
Once, then once more, then on the site.
One email is easy to miss, so plan three touches. The email gives the notice, a reminder catches the people who skimmed it, and a banner tells the visitors who aren’t on your list yet. Count back from the day the price changes. If January is your month, the email goes out in early December.
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Four weeks or more before
The email
Everyone affected, with the subject and first lines doing the work. Earlier if your contract or terms ask for more.
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Two weeks before
The site banner
A one-line banner with an end date, and “New prices from [date]” on your pricing page, so new visitors aren’t quoted the old price.
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About a week before
The reminder
A short note to the same people, with the date and their options in the first two lines. Nothing new in it.
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On the day
The change
Change the price in your billing system, shop or rate card. Check one invoice or checkout at the new price yourself.
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Two weeks after
The clean-up
The banner comes down. Answer the last replies, and note which questions came up, for next time.
The banner is the step people forget to take down. The guide to scheduling an announcement bar with an end date shows how on Shopify, Squarespace, Wix, WordPress and Webflow, so the old notice doesn’t sit there into March.
Send it, show it,
answer the replies.
Your prices stay where they are.
Builderify handles the telling, not the charging. It can email your list from your own domain, put the notice on your site for the dates you choose, and collect the replies in one place. It doesn’t change prices, invoices or subscriptions; that stays in your billing system or shop.
The email and the reminder
Broadcast sends email campaigns from your own domain once SPF, DKIM and DMARC are verified, so set that up well before the send date. Schedule both emails ahead, use the first-name merge tag, and see sent, opened and bounced counts for each. Each email costs 0.5 credits.
The notice on your site
A Topbar from Popups pins the banner line across the top, with a start and end date in your website’s own timezone. Or post it as an announcement in the widget, which goes live when you post it and expires on its own after the days you set.
The replies
Replies to a campaign land in your dashboard Inbox, not someone’s personal mailbox, and you answer from there. Bounces and unsubscribes are sorted into their own mailboxes and matched back to the contact.
Three things to know.
- Broadcast sends to a lead list. Contacts join a lead list through your popups and forms, or one at a time by hand, when Builderify asks you to confirm the person agreed to hear from you. If your customer list lives in a billing system or shop, send the notice from there and use Builderify for the site.
- Unsubscribed contacts are skipped. That protects your list, but it means a customer who unsubscribed won’t get the notice through Broadcast. Make sure they hear another way, such as on their next invoice.
- Nothing here changes a price. On the day, you change it where you bill.
- The price increase email
- 150
- 300 customers · 0.5 per email
- The reminder a week before
- 150
- 300 customers · 0.5 per email
- One announcement in the widget
- 5
- 1 · 5 each
- Page loads while the banner is up
- 60
- 6,000 · 10 per 1,000
- Total
- 365 credits
- Free every month
- 250 credits
- The rest, from a Starter pack
- 115 of 1,000 credits · $9
An example, not a quote: your list and traffic will differ. There is no monthly fee, and purchased credits never expire. See the pricing page for the whole rate card.
Price increase letters, before you ask.
Put the old price, the new price and the date it starts in the first two lines, with a subject that says what the email is. Then say what stays the same, give one honest reason, explain when the new price first appears on a bill, list what customers can do, such as pay ahead, switch plan or cancel, and sign it from a person they can reply to.
Start with your contract, your terms of service and the consumer law where your customers live, because any of them can set a minimum. Where nothing does, many businesses give at least 30 days as a courtesy, and longer for annual plans and contracts. For subscriptions, giving at least one full billing cycle means nobody pays the new price before they could cancel. This is not legal advice.
Briefly, yes. One or two true sentences, such as your own costs rising or this being your first change in years, answer the question most people would otherwise reply with. You don't owe a cost breakdown, and long justifications or vague phrases like market conditions tend to read worse than a plain reason.
Under the US CAN-SPAM Act, the FTC treats a message that notifies a customer about a change in the terms of a membership, subscription, account or other ongoing relationship as transactional or relationship content. If the subject reads like an ad or the notice isn't at the start, the FTC treats it as commercial, so keep the notice first and the subject plain. Other countries have their own rules.
Yes. Broadcast emails a lead list from your own verified domain at 0.5 credits per email, a Topbar shows a one-line banner between a start and end date in your website's timezone, and replies land in the dashboard Inbox. Builderify doesn't change your prices, invoices or subscriptions, and contacts who unsubscribed are skipped, so reach them another way.
The FTC guide was read on 29 October 2026. The Builderify details come from the module pages and the rate card on this site. The templates and the generator’s sentences are starting points to edit, and nothing on this page is legal advice.
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