Lead generation quiz builder
Hot, warm and cold —
sorted by their own answers.
A contact form treats every visitor identically. The tyre-kicker and the ready-to-buy prospect fill in the same three fields and land in the same pile, and someone on your side has to work out which is which. A quiz does that sorting at the point of capture, with the visitor’s own answers as the evidence.
An outcome is a band of scores,
a screen, and a list.
Name them Hot, Warm and Cold or whatever fits your funnel. Each one decides what the visitor sees next and which leads list they join — so your follow-up is already segmented before anyone reads a single answer.
A working three-question qualifier you can reword in a couple of minutes, or build from blank.
Optional fields alongside the email, only where you want them.
Some quizzes are better with the number hidden. Your call, per quiz.
Build it now, run it later. A fallback list catches anyone who scores outside every band.
Set up once.
It runs without anyone touching it.
No extra wiring. If a sequence is already running on the Hot list, the person who just scored 24 gets its first email as soon as they confirm their address, without you doing anything.
Before you write your questions, read how to design a lead scoring quiz: points per answer, hot, warm and cold bands, and a free checker for gaps and overlaps. Outgrowing Typeform’s ten free responses a month? See what Typeform’s free plan allows, and what the next step costs. On WordPress? The WordPress quiz plugin guide compares Quiz and Survey Master, Quiz Maker and Forminator with this one.
See which question
makes people quit.
Answers arrive including the ones that never finished. A question with a cliff in front of it is nearly always too personal, too early, or badly worded — and now you know which one.
Half of them left at the budget question. Ask it last.
A form that gives
something back.
Quiz is a block in your Floating Bubble. Build several, switch which one the block runs, and give each its own targeting rules. When you need collection without scoring, a custom form does that; when one question is enough, a poll does.
Quizzes, before you ask.
Quizzes is included in every account and runs on one balance of Usage Credits, starting with 250 free credits each month. Usage is drawn at the published rates, for example 10 credits per 1,000 page loads with the widget on them. If you need more, one-time packs start at $9, purchased credits never expire and there is no monthly fee.
With the Builderify script tag in the head of your site, add the Quiz block to your Floating Bubble and choose which quiz it runs. You can build several quizzes, switch which one the block runs and give each its own targeting rules, on Shopify, Webflow, WordPress, Wix, Squarespace, Framer or plain HTML.
Each answer carries a score, and the total falls into an outcome such as Hot, Warm or Cold. Each outcome is a band of scores with its own result screen and its own leads list, and a fallback list catches anyone who scores outside every band. You can start from a working three-question template and choose per quiz whether to show the score.
Yes. When an outcome puts someone in a leads list, any sequence running on that list enrols them as soon as they confirm their email address, with no extra wiring. Answers are recorded even when a quiz is not finished, so you can also see which question makes people quit.
More manage · Inbound work you act on
- Leads Lead capture and lead lists Every signup, in lists you actually own.
- Inbox Custom domain email inbox Real mailboxes, with replies threaded.
- Support Tickets Support ticket widget A built-in helpdesk, not a contact form.
- Live Chat Free live chat for your website Answer visitors while they are still there.
- AI Chatbot AI chatbot trained on your website Answers from your knowledge, not its own.
- Bookings Free booking widget for websites Let visitors book a time, from your own widget.
- Callbacks Request a callback widget They leave a number. You ring them back.
- Short Links Branded link shortener Branded links with click analytics.
See Quizzes in a flow · how several modules work as one
- Qualify leads before they book a call Flow 03 · fork Not every visitor should get the same calendar.
Stop losing the visitors
you already paid for.
More leads from the traffic you already have, and follow-up that sends itself. Free to start. No card, no monthly fee.