Kit free plan limits, 2026
10,000 subscribers.
No automations.
Those start at
$39 a month.
Kit’s Free plan, as read on 12 November 2026, allows up to 10,000 subscribers, with unlimited forms, landing pages and email broadcasts, tags and segments, and the sale of digital products. It has no Visual Automations, no email sequences and no RSS campaigns, one user seat, and Kit branding on your emails and pages. Those start on Creator, at $39 a month for up to 1,000 subscribers or $390 a year. Past 10,000 subscribers you need a paid plan to keep sending. Below: what Free keeps and leaves out, what happens past 10,000, a checker that finds the cheapest Kit plan for your list and prices the same email on Builderify’s email campaigns, and what you can still do on Free.
By the Builderify team
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Day 0 Welcome You press send
The email that says who you are and delivers what they signed up for.
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Day 2 Your best post You press send
The one thing you most want a new reader to see.
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Day 5 The offer You press send
What you sell, or what you want them to do next.
A broadcast goes out at one moment, to the people you choose. Someone who joins on day 3 gets the welcome only when you next send it.
Kit’s free plan is built
to grow a list, not to run one.
Kit’s own help article says so in as many words: “The Free plan is built around growing your list.” It is a big list allowance with the tools to collect and email it. What makes email run on its own, and what makes it look like yours, is on Creator.
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Collect
Unlimited forms and landing pages, up to 10,000 subscribers, free and Smart Recommendations from other creators, and a free Kit domain or your own.
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Send
Unlimited email broadcasts, A/B tests on two subject lines, resending to people who didn’t open, content snippets and Liquid for conditional content.
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Organise and sell
Tags and segments, and digital products, paid newsletters, recurring memberships and tip jars, for a 3.5% + 30¢ fee that includes card processing.
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What waits for Creator
Anything that sends itself, anything that removes Kit’s name, and the paid apps.
On the Free plan
- Up to 10,000 subscribers
- Unlimited forms and landing pages
- Unlimited email broadcasts
- Audience tagging and segmentation
- Digital products and subscriptions
- A/B testing on your broadcasts
- Free and Smart Recommendations
- API access
Needs Creator
- Visual automations and the template library
- Email sequences
- Rules and RSS campaigns
- AI Connectors
- Paid apps in the Kit App Store
- Earning from Paid Recommendations
- Removing Kit branding
- A second user seat
You can still open the Visual Automations and Email Sequences pages on Free; when you try to create one, Kit shows its upgrade options.
From Kit’s help article “The Kit Free plan” (dated 23 September 2026) and the comparison table on its pricing page, both read on 12 November 2026. The branding and seat rows come from the pricing table. Kit calls Creator’s upper plan “Pro” on its pricing page and “Creator Pro” in the help article.
Support on Free
Email support. The help article says requests from Free accounts are answered in the order they arrive, within 24 hours. Creator adds chat and 24/7 support.
Five Recommendation slots
Free accounts join the Creator Network on sign-up: five Smart Recommendation slots that fill with similar creators, and you can be featured in theirs. Paid plans get priority and earn from Paid Recommendations.
Selling is not a paid feature
Digital products, paid newsletters and memberships work on Free. Kit’s cut is 3.5% + 30¢ a sale on every plan, and it includes the card-processing fee.
What happens when you pass
10,000, or come back down?
Kit doesn’t delete anything at either edge. The surprises are in which way a switch works: moving up a tier is automatic, moving down is yours to do, and a paid feature you stop paying for pauses rather than disappears.
Over 10,000 subscribers
- Stops: You need a paid plan to keep sending.
- Stops: A big import can suspend the account. Kit asks you to tell it before you import a large list, so it can lift the suspension.
- Keeps working: Everything you have built stays exactly where it is.
- Keeps working: Automations, sequences and the rest of the paid features unlock the moment you upgrade.
Going back to Free
- Keeps working: On a paid plan you keep the paid features until the end of the billing period you have paid for. Kit does not refund or pro-rate a downgrade.
- Stops: On a trial, access to paid features ends as soon as you switch.
- Stops: Visual automations and sequences stop running on Free. They stay in your account and run again when you upgrade.
- Keeps working: Cancelling a paid plan moves the account to Free when the paid period ends.
Changing tier on a paid plan
- Up is automatic. When the list passes a tier’s limit, Kit moves you to the next tier and pro-rates the difference.
- Down is your call. After you clean the list, a “Switch to a lower tier” link appears in Account & Billing, and the lower price starts on your next billing date.
- Annual to monthly is by request to support, and takes effect at the end of the annual term.
Only confirmed subscribers count
Kit bills on confirmed subscribers. Unconfirmed, unsubscribed, complained, hard-bounced and blocked contacts are left out, so a double opt-in list is only counted as people confirm.
Cold subscribers still count
Kit calls someone cold after 60 days without an open or click (180 days for older subscribers), but they stay confirmed. Soft bounces count too. Kit suggests pruning the list about twice a year, which can lower the bill.
Tiers are a price, not a wall
Past a paid tier’s limit Kit upgrades you and keeps sending. Only Free has a hard stop, at 10,000.
If MailerLite’s smaller free plan is the one you are weighing up, its limits are in their own guide.
The three Kit plans,
on the rows that differ.
Kit’s comparison table runs to dozens of rows, and on most of them every plan is the same: forms, landing pages, broadcasts, tags, segments, templates, the API. These are the rows where the plans part. The shaded ones are where Free stops.
| What | Free | Creator | Pro |
|---|---|---|---|
| Subscribers | Up to 10,000 | No cap; priced by tier | No cap; priced by tier |
| Price at 1,000 subscribers | $0 | $39 a month, $390 a year | $79 a month, $790 a year |
| Email sequences | No | Yes | Yes |
| Visual Automations | No | Unlimited | Unlimited |
| RSS campaigns | No | Yes | Yes |
| Remove Kit branding | No | Yes | Yes |
| Schedule in a subscriber’s time zone | No | Yes | Yes |
| Kit App Store apps | Free apps only | Yes | Yes |
| User seats | 1 | 2 | Unlimited |
| A/B test subject lines | 2 | 2 | 5 |
| Pro-only tools | No | No | Signals, engagement scoring, deliverability reports, Facebook audiences, editing links after send |
| Support | 24/7 email and chat | 24/7 priority email and chat | |
| Free migration from another tool | No | Yes | Yes |
| Fee on sales you make through Kit | 3.5% + 30¢ | 3.5% + 30¢ | 3.5% + 30¢ |
Prices are US dollars billed monthly or yearly, before tax. Kit shows a limited first-year discount on Pro; the Pro figures here are its list price.
Kit’s pricing page and its help articles were read on the same day and don’t always say the same thing. When they differ, this page says both; check the one that matters to you in your own account.
The sending limit on Free
The pricing page FAQ says “There are no sending limits on any of our plans at Kit.” The billing help article says a cancelled account moves to the Free plan, “which has fewer features and a lower sending limit.” Neither gives a number.
Apps on Free
The pricing table marks “100+ direct apps” as not included on Free. The Free plan article says paid apps need a paid plan and free apps are still available to you.
What the top plan is called
The pricing page says Pro. The help articles say Creator Pro, and the Free plan article lists its features under “the Creator and Creator Pro plans”.
Does Kit Free cover your list,
and what does it cost if not?
Put in your list and tick what you need. The checker says which of your needs Free leaves out, then finds the cheapest Kit plan that holds them at your list size and prices the same email on Builderify.
Not counting unsubscribed.
Net of people who leave.
Each to everyone.
Sent by a sequence.
Free has one seat.
For Builderify’s widget.
- Emails that send themselves after sign-up (sequences) Creator
Free leaves out 1 thing you need. Kit moves you up a subscriber tier by itself as the list grows.
The same email, priced on Kit and on Builderify
USD · before taxSequences, Visual Automations and no Kit branding. Two seats.
Twelve months for the price of ten, billed once a year.
2 Pro packs, bought once. 2,750 credits a month, 250 of them free.
Emails a month = subscribers × broadcasts + sign-ups × welcome emails. Kit: Free while you are at or under 10,000 subscribers and tick nothing that needs a paid plan; otherwise the lowest Kit plan that has everything you need, at the subscriber tier your list falls in, from Kit’s pricing slider. Billed yearly is ten months of the monthly price, as Kit says its annual plans are. Builderify: its published rate card, 0.5 credits an email, 1 a new lead, 10 per 1,000 page loads of the widget that carries your sign-up forms, 250 free credits a month, and one-time packs from $9. Kit prices read on 12 November 2026. Kit bills on subscribers, not on emails sent, so the email count only changes the Builderify figure.
What Kit’s paid plans cost as the list grows
Free ends at 10,000. These are Kit’s own prices for the tiers around it, read by moving the slider on its pricing page.
| Up to | Creator, monthly | Creator, yearly | Pro, monthly | Pro, yearly |
|---|---|---|---|---|
| 1,000 | $39 | $390 | $79 | $790 |
| 3,000 | $59 | $590 | $99 | $990 |
| 5,000 | $89 | $890 | $139 | $1,390 |
| 8,000 | $119 | $1,190 | $169 | $1,690 |
| 10,000 Free ends here | $139 | $1,390 | $189 | $1,890 |
| 15,000 | $169 | $1,690 | $249 | $2,490 |
| 20,000 | $189 | $1,890 | $269 | $2,690 |
| 25,000 | $199 | $1,990 | $279 | $2,790 |
| 35,000 | $259 | $2,590 | $363 | $3,630 |
| 45,000 | $319 | $3,190 | $447 | $4,470 |
| 55,000 | $379 | $3,790 | $519 | $5,190 |
| 65,000 | $439 | $4,390 | $591 | $5,910 |
| 75,000 | $499 | $4,990 | $663 | $6,630 |
| 85,000 | $559 | $5,590 | $735 | $7,350 |
| 95,000 | $619 | $6,190 | $807 | $8,070 |
The slider goes on to 400,000 subscribers, where Creator is $2,299 a month; above that its page shows no price. Kit’s help article gives the same $39 and $59 for the first two Creator tiers. Pro yearly is ten times its monthly price, as Kit says for annual plans; Kit’s page shows Pro’s yearly price only as a per-month figure.
How to get by on Kit Free
without a sequence.
Free can’t wait three days and send. It can do the rest of what a welcome flow does, by hand. Each step below uses something Kit’s comparison table lists as included on Free; none of it was run on a Kit account for this page.
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01
Deliver the freebie automatically
Kit lists opt-in incentives on Free: a file that is delivered by itself when someone signs up. If your welcome email is mostly the download, that part needs no sequence.
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02
Tag people by where they joined
Tagging by entry point and segmenting are on Free, so you can tag people by the form or page they joined through and send one broadcast to the people from one entry point only.
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03
Write the welcome as a broadcast
Send it to the tag every time a handful of people have joined. It is not counted from each person’s own sign-up day, which is exactly what a sequence is for. The welcome email sequence guide has the three emails, to use on either plan.
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04
Resend to the people who didn’t open
Resending an email to subscribers who haven’t opened it is on Free. Apple Mail marks many unread emails as opened, so the open-rate guide is worth a read before you trust the number.
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05
Use Liquid to personalise
Conditional email content with Liquid, showing different text to different tags, is on Free, and so are content snippets for the paragraphs you reuse.
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06
Price Creator once it is a chore
If you are sending the same by-hand email more than a couple of times a month, a sequence is cheaper than your time. The checker above prices it at your list size.
Welcome emails that send themselves,
with no monthly plan.
Builderify has no plans and no contact limit. People who sign up through your website’s popups and forms land in your lead lists, and anyone who joins a list with a running sequence is enrolled on their own, with each email counted from the day that person joined. You pay in credits for what you send, from your own verified domain.
It is built for a list you grow from your own site, not as a creator platform. There is no store, no paid newsletter and no Recommendations network, and a campaign goes to one whole list: the lists are your segments. If you sell through Kit, or want its network, Kit is the tool; if what you need is a welcome sequence on a website, this is the cheaper way to get one.
What it does
- Sequences with day offsets from each person’s own sign-up, five starting templates and a sending window
- Anyone joining a list with a running sequence is enrolled automatically
- Exit from a sequence on unsubscribe or hard bounce
- Campaigns to one list, sent now or scheduled, paused and resumed without anyone being emailed twice
- Sent from your own domain, with SPF, DKIM and DMARC checked before the first send
- No contact limit and no monthly fee
What it doesn’t
- Tags or segments inside a list: a campaign goes to one whole list
- A visual automation builder, branches or conditions; sequences run in a straight line
- Selling digital products, paid newsletters or tips
- A Recommendations network
- Landing pages or a website builder
You need your own domain, not a Gmail or Outlook address, and its DNS records have to verify before the first send.
Know this first: credits
Sign-up forms live in the Builderify widget, which spends credits on page loads. If your balance reaches zero, the widget pauses until you top up or your 250 free credits renew.
Setting up the domain
The records are the same three every sender needs. The SPF, DKIM and DMARC guide builds them with you.
Pricing it fairly
How much email marketing costs a month works the same sum per email at your list size, across the usual tools.
On WordPress, the Builderify plugin adds the widget (sending a newsletter from WordPress compares the options there); on Shopify, Squarespace, Wix and Webflow it is one script tag. See Broadcast in full.
Stay on Free, pay for Creator,
or send from somewhere else?
You grow a list and send broadcasts by hand, and nothing has to send itself.
Stay on Kit Free. Up to 10,000 subscribers, unlimited broadcasts, forms, landing pages, tags and segments. Watch the Kit branding on emails and pages, and the 10,000 line, which the checker above counts down.
You need a welcome sequence, or any automation, and you sell through Kit.
Kit Creator. $39 a month at 1,000 subscribers, or $390 a year, and Kit moves you up a tier by itself as you grow. Selling digital products and paid newsletters already works on Free, so you are paying for the automation and the branding.
You have a big list and send mostly broadcasts, and you want the branding gone.
Price Creator at your size first. At 10,000 subscribers it is $139 a month or $1,390 a year. Compare it with the MailerLite and Mailchimp numbers in the MailerLite free plan guide and the Mailchimp one, which price a list on several tools.
You are building a list from your own website and want welcome sequences without a monthly plan.
Builderify. No subscriber limit or subscription; emails cost 0.5 credits each against 250 free credits a month. If you need tags, branching automations, a store or a creator network, pick Kit.
Free plans keep moving. The shutdown tracker lists the tools that closed or cut theirs this year, with dates. If a newsletter platform’s renewal is the worry instead, see what beehiiv’s new prices cost.
Kit's free plan, before you ask.
Kit's Free plan holds up to 10,000 subscribers, with unlimited broadcasts, landing pages and forms, and one user seat. It leaves out email sequences, visual automations, removing Kit branding, RSS-fed broadcasts, paid Kit apps and sending at each subscriber's local time. Those start on Creator, which is $39 a month at 1,000 subscribers.
No. Kit lists both visual automations and email sequences as Creator features, and says the Free plan is built around growing your list. Existing ones stop running if you go back to Free, and they return when you upgrade again. Broadcasts, forms, landing pages, tags and segments all work on Free.
You have to upgrade to a paid plan to keep sending. Kit also asks you to tell it before a large import, because a sudden jump can lead to a temporary suspension. On a paid plan there is no such wall: Kit moves you to the next subscriber tier on its own, pro-rates the difference and keeps sending.
Creator starts at $39 a month for up to 1,000 subscribers and rises with the size of your list; billed yearly it costs ten months' worth. Creator Pro starts at $79 a month. Kit bills on subscribers, not on emails sent, and its pricing page shows tiers up to 400,000 subscribers.
Confirmed subscribers. Kit leaves out people who have not confirmed, unsubscribed, complained, hard-bounced or been blocked, so only people who confirm count towards 10,000 on a double opt-in form. Cold subscribers still count until they leave the list, and Kit suggests pruning the list about twice a year.
Builderify has no subscriber limit or monthly plan and runs welcome sequences from 250 free credits a month, with emails at 0.5 credits each and one-time packs that never expire. It has no store, paid newsletter or recommendations network, so it suits a list you grow from your own site.
Sources
Kit’s own pricing page and help articles. Read on 12 November 2026.
- Kit Pricing: Free, Creator and Pro, the comparison table and the FAQ
- Kit Help Center The Kit Free plan: what is included and what needs a paid plan
- Kit Help Center Billing at Kit: tiers, upgrades, downgrades and the annual plan
- Kit Help Center Account upgrade and downgrade FAQs: what happens past a tier
- Kit Help Center The subscriber profile page and status: what counts toward billing
More on email marketing
All 12 email marketing guides- beehiiv Price Increase 2026: What You Pay at Renewal beehiiv's new Lite and Pro prices apply to existing accounts from the first renewal on or after 1 Nov 2026. Price by list size and a renewal calculator.
- Send a Newsletter from WordPress: 3 Ways, Priced How to send a newsletter from WordPress: MailPoet, MC4WP with Mailchimp, or Builderify. Why your host's mail server is risky, and a cost receipt.
- Welcome Email Sequence Template: 5 Emails, Ready to Edit A free welcome email sequence template for shops, services, newsletters and downloads: five emails with subject lines, timing and the rules to send them.
- Welcome Discount for Email Signup: What You Can Afford Welcome discount for email signup: find the biggest discount that still pays back from your margin and repeat orders, and compare other offers.
- Double Opt-In vs Single Opt-In: Which Should You Use? Double opt-in or single opt-in? Pick your country, how people join and where your traffic comes from, and get a plain answer with the trade-off, free.
- Can I Email Customers Without Consent? US, UK, EU Rules Can you email customers without consent? Yes in the US. In the UK and EU, only under the soft opt-in. Check any contact against five laws, free.
The Builderify modules behind these guides: Leads (lead capture and lead lists), Broadcast (email campaigns from your own domain) and Sequences (automated email drip sequences).
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