Email follow-up sequence for affiliate marketing
Follow-up that
sends itself.
An email follow-up sequence for affiliate marketing is a short series of emails that goes out on its own after someone joins your list. Over about ten days it delivers what they signed up for, tells your story honestly, teaches one useful thing, and then invites them to the program you promote, with a clear note that you earn a commission. It only works on a list that is yours, from people who signed up to hear from you. This guide is for students of OLSP Academy’s Megalink who want a list of their own alongside it. It covers what you need, six emails to paste, and the rules that keep them honest.
By the Builderify team
Your Megalink leads and your own list
are two different things.
Keep them apart. Each has its own follow-up, and mixing them breaks the promise people were given when they signed up.
Megalink leads
People who sign up on OLSP’s page through your Megalink. OLSP passes each one to the GetResponse or GoHighLevel account you connect under Integrations, and Community Builders can greet them with one Lead Auto Message in OLSP’s inbox.
Follow them up there. Builderify isn’t one of OLSP’s integrations, so these leads don’t reach it.
Your own list
People who sign up on a page you own, to you, for something you offer: a checklist, a short guide, your story. They agreed to hear from you, so you can write to them about anything you think will help, your Megalink included.
It keeps working whatever happens to any one program, and it’s what the six emails below are for.
Don’t copy addresses from your Lead Messages into your own list. Those people signed up on OLSP’s page, which tells them “We’ll never share or sell your email”. Emailing them from your own list would break that, and Builderify’s sender review asks where every list comes from.
Five things, in this order.
One of them costs money.
The domain is the only bill. Everything else runs on the 250 free credits a Builderify account gets each month.
-
01
A domain of your own
Yearly fee at any registrarIt carries your blog and sends your email, so subscribers see one name throughout.
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02
A home base on it
FreeA Builderify blog on your domain loads the Builderify widget on every page by itself. Any site where you can paste a script works too.
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03
Something worth signing up for
FreeA checklist, a short guide or your own story, offered in a popup or a download in the widget. Each signup lands in a lead list and is asked to confirm first.
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04
Your domain set up for sending
Free, about a dayAdd the DNS records Builderify shows you (SPF, DKIM and DMARC), then a person reviews the sender, usually within one business day, and asks where your list comes from. The generator writes that answer for you.
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05
The six emails
FreePaste them from the generator into a Sequence on that list and switch it on.
An affiliate email follow-up sequence,
in your words.
Fill in who you are and what you offer. The [blanks] are the parts only you can write, and they’re what make the emails worth reading. None of them asks for an income figure.
Builderify asks where your list comes from before your domain can send. If this is true for you, paste it in:
People who signed up for the beginner’s setup checklist on my blog at mariastartsonline.com, each confirmed by clicking a link in an email before anything else is sent. No bought, rented, scraped or copied addresses, and no leads from other platforms.
Hi Alex,
Thanks for signing up on mariastartsonline.com. Here’s the beginner’s setup checklist, as promised:
https://mariastartsonline.com/checklist
Over the next ten days I’ll send you five short emails about affiliate marketing as a complete beginner: what I’ve learned, what I’d skip, and the training I use myself.
If anything’s unclear, just reply. It comes straight to me.
Maria
Maria · [your postal address] · You’re getting this because you signed up on mariastartsonline.com.
Day 0
Subject: Here’s the beginner’s setup checklist
Preview: As promised, and what’s coming next.
Hi {{first_name}},
Thanks for signing up on mariastartsonline.com. Here’s the beginner’s setup checklist, as promised:
https://mariastartsonline.com/checklist
Over the next ten days I’ll send you five short emails about affiliate marketing as a complete beginner: what I’ve learned, what I’d skip, and the training I use myself.
If anything’s unclear, just reply. It comes straight to me.
Maria
Maria · [your postal address] · You’re getting this because you signed up on mariastartsonline.com.
In Builderify, set each email’s delay to its day; delays count from the moment someone confirms. For click counts, give each email its own short link to your Megalink, as in the traffic quality guide.
Four rules for
affiliate emails.
Money-making offers are where regulators look hardest, and where readers are most wary. Honest emails are the legal ones, and they’re also the ones people keep opening.
A summary to help you write honestly, not legal advice for your case. Mostly US rules, with the UK on consent.
-
01
Say you earn a commission
FTC Endorsement GuidesThe FTC says anyone who endorses a product and gets paid through affiliate links should disclose it, close to the link. It gives “I get commissions for purchases made through links in this post” as wording you could use, and says “affiliate link” alone may not be clear. Email 5 and 6 do this.
-
02
Promise no income
FTC notice on money-making claims, October 2021The FTC warned more than 1,100 businesses that false or unsupported earnings claims are unlawful, along with claims that no experience is needed, that people must act now, or that it’s risk-free. The templates make none of these.
-
03
Every email says who you are, and how to leave
CAN-SPAM ActA valid postal address, a subject that matches the email, and an unsubscribe that works within 10 business days. Builderify adds the unsubscribe link; the footer leaves a blank for your address.
-
04
Your own list, nobody else’s
ConsentIn the UK, the ICO says marketing email to individuals normally needs their consent. People who signed up on OLSP’s page gave theirs to OLSP, not to you.
Your blog, your list, your emails,
on one domain.
At the published rates, each new subscriber costs 4 credits for the whole sequence: 1 for the signup and 0.5 for each of the six emails. The 250 free credits a month cover about 62 new subscribers.
Not selling anything yet? The general welcome email sequence template covers shops, services and newsletters. Want different emails for the curious and the ready? A quiz funnel sorts them first.
What Builderify does
- Starts each person on the six emails the moment they confirm, with every delay counted from that moment
- Sends from your own domain, with a one-click unsubscribe on every email; anyone who unsubscribes or bounces leaves the sequence
- Replies arrive in your Builderify Inbox
- After the six, Campaigns send your regular emails to the same list
- Short links in front of your Megalink, one per email, show which email gets the clicks
Know this first
- Not connected to OLSP: Megalink leads don’t arrive in Builderify, and you can’t import a list
- Doesn’t know when someone joins OLSP or buys, so it won’t stop the emails for them
- Counts opens, which Apple Mail inflates, not clicks inside emails: use the short links
- Can’t run on an OLSP-hosted Hub Site; it needs your own blog or site
-
{{first_name}}prints nothing when there’s no name, so pick “Hi there,” if your popup only asks for an email
Affiliate follow-up emails, before you ask.
A short series of emails that goes out on its own after someone joins your list. A typical one delivers what they signed up for, tells your story, teaches something useful, then invites them to the program you promote, with a clear note that you earn a commission if they buy.
There is no fixed number. Six emails over about ten days, on days 0, 1, 3, 5, 7 and 10, gives each one a single job and leaves room for the invitation to come after you have been useful. After that, regular emails to the same list take over.
Yes, in the US. The FTC says anyone who endorses a product and is paid through affiliate links should disclose it clearly and close to the link. It gives "I get commissions for purchases made through links in this post" as wording you could use, and says "affiliate link" alone may not be clear enough.
No. People who sign up through your Megalink sign up on OLSP's page, which promises not to share or sell their email. OLSP can pass them to a GetResponse or GoHighLevel account you connect under Integrations, so follow them up there, and build your own list from your own signup form.
With Builderify, the sequence runs on the 250 free credits every account gets each month: at the published rates a new subscriber costs 1 credit and each email 0.5, so six emails cover about 62 new subscribers a month. You need a domain of your own for the signup page and for sending.
Sources
Read on 12 October 2026.
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