Jetpack Stats alternative
The paywall came down.
So what are you leaving for?
Jetpack Stats is free again for every site, commercial ones included. Since late August 2026, Jetpack’s own support page says Stats is free for “any type of site, any amount of traffic”, with full history. The 2024 rule that made sites with ads, affiliate links, sales or donations pay is gone. You pay only for UTM campaign reports, device stats and city-level locations, from $100 a year up to 10,000 views. If you still want a Jetpack Stats alternative, Independent Analytics and Koko Analytics keep stats in your own WordPress database for free, Plausible keeps them in the EU without cookies, and Builderify User Journey adds goals and each visitor’s path, with consent needed in the EU. Below: what changed, a checker that prices your site, and the alternatives side by side.
By the Builderify team
Illustration, not real data or the real Jetpack screen
Is Jetpack Stats free?
Yes, for any site, again.
Many guides written in 2024 and 2025 still say commercial sites must pay. That was true for two years. Here is what changed, in Jetpack’s own words, with the dates.
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2023
A paid plan for commercial sites
Jetpack announced its new Stats, “paired with a paid plan for commercial sites to make our new product development sustainable”. Source
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10 April 2024
Rolled out to every site
“Commercial sites will pay for Jetpack Stats based on the amount of traffic they receive.” Personal sites stayed free, with a pay-what-you-want option. Source
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2025 to mid-2026
Over 1,000 views: 7 days only
A commercial site on the free plan with 1,000 or more views a month saw only 7-day highlights and 7-day traffic charts. Stats kept recording. Source
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Late August 2026
Free for any site
My Jetpack swapped its commercial-use row for UTM, devices and locations (25 August), and the support page was rewritten: free for any type of site. Source
“Jetpack Stats is available for free – any type of site, any amount of traffic, and we keep your full history.”
“A commercial site is one that you try to make or raise money from. This most commonly includes selling a product or service, soliciting donations or sponsorships, or showing ads or affiliate links.”
What still costs: three extra reports
Paid Stats adds UTM campaign reports, devices (screen size, browser and operating system) and region and city locations. It is priced by views a month, and included in Jetpack Growth up to 10,000 views and Jetpack Complete up to 100,000.
| Views a month | Billed yearly | Billed monthly |
|---|---|---|
| Up to 10,000 | $100 | $12.95 |
| Up to 100,000 | $200 | $25.95 |
| Up to 250,000 | $300 | $37.95 |
| Up to 500,000 | $500 | $62.95 |
| Up to 1,000,000 | $700 | $87.95 |
| Over 1,000,000 | $450 + $250 per million | $56.00 + $31.95 per million |
- The views of your two busiest days each month do not count toward the limit, so one viral post does not push you up a tier.
- Over your tier three months running, you must upgrade, or the dashboard drops to 7-day highlights and charts. Stats still record in full meanwhile.
- Prices are the US dollar list from the price data Jetpack’s checkout reads, before tax. The pricing page quotes “from $8.33/month billed annually” and may show a first-year discount; renewals are at full price.
Do I have to pay for Jetpack Stats?
Tick what your site does.
You get two answers: under today’s rules, and under the rules Jetpack applied from April 2024 to August 2026, in case an old upgrade notice or an old article is what brought you here. Then a year of each alternative, for what you actually want from your stats.
500 to 5,000,000, as Jetpack counts them
Only Builderify’s price uses this: it charges per visitor, the others per view or per licence.
Core stats stay free. Paid Stats adds device stats and region and city locations: at 25,000 views a month that is the tier up to 100k, $200 a year, or $25.95 a month billed monthly.
At 1,000 views a month or more, the free plan showed only 7-day highlights and 7-day traffic charts until you bought Paid Stats.
- “Loading code on your site for ad services like Google AdSense, Taboola, Infolinks, or ExoClick.”
- “Affiliate links.”
Independent Analytics covers everything you ticked for nothing.
Ranked on how much of your list each covers, then on the yearly bill, with euros and dollars taken at face value. Five receipts below.
- Jetpack Stats · Paid Stats $200
- Koko Analytics · Pro, 1 site €59
- Independent Analytics · Free plugin Free
- Plausible · Starter $190
- Builderify User Journey · Credits, no plan $69
A year · bar = share of your list covered
100% of your list
The two busiest days of each month do not count toward the view limit.
75% of your list
Partly: Cities (countries only, Pro)
Stats stay in your WordPress database. It can import your Jetpack Stats history.
100% of your list
Stats stay in your WordPress database. Pro is also sold as a $147 lifetime licence.
100% of your list
Custom events count toward the pageview allowance. 3 years of history on Starter.
Yearly billing: 2 months free.
100% of your list
Sets first-party cookies, so ask for consent in the EU and UK. Keeps 7, 14 or 30 days, not years.
Counts every visitor as new each month, so this is the most you would pay.
How these are priced. One site, the cheapest plan that covers your ticks. Plausible on its Starter plan, billed yearly. Builderify at 0.1 credits per new visitor and 10 per 1,000 page loads, after 250 free credits a month, bought as one-time packs.
Prices read on 15 October 2026, before tax. Builderify’s rates are on the pricing page.
How these are priced. One site, the cheapest plan that covers your ticks. Plausible on its Starter plan, billed yearly. Builderify at 0.1 credits per new visitor and 10 per 1,000 page loads, after 250 free credits a month, bought as one-time packs.
Prices read on 15 October 2026, before tax. Builderify’s rates are on the pricing page.
What Jetpack Stats records,
and where it keeps it.
Jetpack Stats is not a WordPress plugin that stores numbers in your database. Visits are recorded by WordPress.com, run by Automattic, and the dashboard in your wp-admin reads them back. That is why it needs a WordPress.com account, and why it keeps your history at no cost to your server.
Free, on every site, with full history
- Views and visitors
- Top posts and pages
- Referrers
- Clicks
- Search terms
- Authors
- Downloads
- Video plays
- Insights
- Subscribers
- Country-level locations
Paid Stats only
- UTM source, medium and campaign
- Devices: screen size, browser, operating system
- Region and city locations
- Priority support
Without Paid Stats, campaign traffic shows under its referrer, so one newsletter cannot be told from another.
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01
How it counts
Your own visits while logged in are not counted, by default. Some search robots and spiders are left out, and referrers Akismet calls spam are not reported. Numbers lag a little; they are not real-time.
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02
What leaves your site
Each page view goes to pixel.wp.com with the page, the referrer, the visitor’s IP address and user agent. WordPress.com Sync keeps a copy of your posts, comments with commenters’ names and emails, and users, never their passwords.
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03
What you can see
Totals, never people. Jetpack says any data that identifies a specific user, such as an IP address, is not visible to you, so you cannot see who read a post. Each card downloads as a CSV.
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04
Without the big plugin
Since September 2026 there is a standalone Jetpack Stats plugin, so you no longer need the full Jetpack. It still needs the WordPress.com connection. Do Not Track is honoured with a snippet you add.
Totals, top posts and referrers are what you read, you like years of history in one place, and you are content for WordPress.com to hold it. It now costs nothing for that, on any site, and none of it sits in your own database.
You want campaign, device or city reports without paying $100 a year or more, stats kept on your own server, no WordPress.com account, goals on buttons and forms, or the path a reader took before they signed up.
If the full Jetpack plugin was only there for Stats, swap it for the standalone Stats plugin or one of the alternatives. The guide to cutting down WordPress plugins covers what else one tool can replace.
Jetpack Stats alternatives
for WordPress, side by side.
Read from each vendor’s own pricing page and WordPress.org listing on 15 October 2026. Installs are WordPress.org’s “active installations”. Where a vendor does not say, neither do we.
| Tool | Installs | Free | Paid | Data lives in | Cookies | Goals | History |
|---|---|---|---|---|---|---|---|
| Jetpack Stats | 3+ million (Jetpack) | Free for any site | Paid Stats from $100/yr up to 10k views | WordPress.com (Automattic) | IP and user agent sent with each view; no visitor cookie listed | Clicks and downloads; no goals | Full history |
| Koko Analytics | 60,000+ | Free plugin: views, visitors, pages, referrers | Pro €59/yr, 1 site: countries, devices, UTM, events | Your WordPress database | None by default; optional | Custom events, Pro | Yours; optional automatic cleanup |
| Independent Analytics | 100,000+ | Free plugin, devices and cities included | Pro $49/yr, 1 site: campaigns, clicks, forms, user journeys | Your WordPress database | None | Click and form tracking, Pro | Yours |
| Burst Statistics | 200,000+ | Free plugin with one goal | Pro from about €44/yr, 1 site: locations, UTM | Your WordPress database | Cookieless mode, one toggle | One goal free; more on Pro | Yours |
| Slimstat | 70,000+ | Free plugin: access log, reports, geolocation | Pro $39/yr, 1 site: goals, funnels, heatmaps, export | Your WordPress database | Cookieless mode built in | Goals and funnels, Pro | Yours |
| Site Kit by Google | 5+ million | Free plugin | GA4 itself is free | Google Analytics | GA4 cookies | GA4 events | Set in GA4 |
| MonsterInsights | 2+ million | Lite plugin | Plus $99.50/yr first year, normally $199 | Google Analytics | GA4 cookies | GA4 events | Set in GA4 |
| Plausible | 10,000+ (plugin) | 30-day trial | Starter $9/mo up to 10k pageviews | EU servers | None | Goals and custom events | 3 years on Starter |
| Builderify User Journey | Not a plugin: one script tag | 250 free credits a month | 0.1 credits per new visitor, 10 per 1,000 page loads | Builderify’s servers | First-party cookies; ask for consent in the EU | Seven trigger types, click and form included; funnels; visitor paths | 7, 14 or 30 days |
Burst’s page showed €43.61 a year for its Creator plan on one site when we read it, an amount that may include a discount or tax. MonsterInsights’ WordPress.org listing says 2+ million active installations; its own site says over 3 million. Site Kit and MonsterInsights are dashboards for Google Analytics 4, so GA4’s cookies and consent rules apply.
Independent Analytics or Koko Analytics
Both store stats in your WordPress database and set no cookies by default. Independent Analytics has devices and cities free; Koko is the lightest and can import your Jetpack Stats history.
Plausible
Cookieless, EU-hosted, with goals, UTM, devices and cities on every plan, priced by pageviews. The trade-offs are in the guides.
Plausible, plan by planSite Kit or MonsterInsights
GA4 in your dashboard, next to Search Console. Free with Site Kit, but GA4 sets cookies, and EU regulators have ruled on it.
Is Google Analytics legal?Builderify User Journey
Each visitor’s path, goals on clicks and forms, signups on the visitor’s timeline, and VPN and data-centre traffic counted apart. Consent needed in the EU.
Where it fitsMore on the cookieless tools in the Simple Analytics alternative guide, which also covers Fathom, and on the Google side in the guide to Google Analytics alternatives.
Where Builderify fits,
and where it doesn’t.
Jetpack Stats tells you how many. Builderify User Journey tells you who did what: each visitor gets a timeline of the pages they read, how long they stayed and what they clicked, and goals count the clicks, forms and pages that matter to you. It is a different tool for a different question, and it costs something Jetpack Stats does not: consent.
To follow a visitor, Journey sets two first-party cookies: _bdf_jid, a visitor ID kept for 400 days, and _bdf_jvs_…, the current visit, for 30 minutes. In the EU and UK that generally means asking first. Switch on “Wait for cookie consent” (it is off by default) with Builderify’s cookie banner, and nothing is recorded until a visitor allows analytics.
This describes what each tool does, not legal advice. What a visitor timeline shows is in the user journey tracking guide.
What User Journey does
- A page-by-page timeline for every visitor, with time on page and scroll depth
- Goals on a page visit, a custom event, a click on any CSS selector, a form, scrolling, time on page or pages per visit, with funnel steps and a value
- Signups from Builderify popups and forms land on the visitor’s own timeline
- Real people, VPN or proxy users and data-centre traffic counted apart
- Device, browser, country, region and city for each visitor
- Do Not Track respected by default, no snippet needed
Know this first
- Not cookieless: it sets cookies and starts from a device fingerprint, so it needs consent where the law asks
- Keeps 7, 14 or 30 days at most, by design. Jetpack Stats keeps your full history; Journey does not
- No UTM or campaign reports: sources come from the referrer
- Priced per visitor, so a busy site pays more than for a flat yearly licence; the checker above shows how much more
- No official WordPress plugin yet: you paste one script tag
- If your credits run out, the widget pauses until you top up, and Journey with it
Keep Jetpack Stats. Add Journey behind the banner.
Adding it to WordPress
There is no Builderify WordPress plugin today, so the script tag goes in your site’s head. The same tag runs Builderify’s popups, chat and forms, so it is one script, not one per tool.
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Step 1
With a snippets plugin
Install a plugin like “WPCode” or “Code Snippets”, create a snippet, and paste the code into its Header section. It survives theme updates.
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Step 2
Or in the theme
Appearance › Theme File Editor › header.php, just before
</head>. Use a child theme: a theme update overwrites the file. -
Step 3
Block themes
Block (full-site editing) themes have no header.php. Use the snippets plugin route, then turn on Journey and add your first goal.
Goals for buttons work without code; the guide to tracking button clicks shows the selectors.
How to switch from Jetpack Stats
without losing your history.
Your history lives on WordPress.com, not in your database, so take it with you before you turn anything off. Then run the old and new side by side for a month: no two tools count alike.
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01
Download what you want to keep
In the Stats dashboard, click the title of a card, scroll to the bottom and choose “Download data as CSV”. Do it for top posts, referrers and anything else you look back at.
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02
Or import it
Koko Analytics has a built-in importer for Jetpack Stats under Settings › Koko Analytics › Data, so your past pageviews, visitors and referrers carry over.
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03
Run both for a month
Install the new tool and leave Jetpack Stats on. Expect different numbers: Jetpack skips logged-in visits and some bots, and ad blockers block each tool differently.
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04
Turn Stats off
In the full Jetpack plugin, go to WP Admin › Jetpack › Settings › Modules and switch Stats off; with the standalone plugin, deactivate it. If Jetpack was only there for Stats, remove it.
Jetpack Stats, before you ask.
Yes. Since late August 2026, Jetpack's support page says Stats is free for any type of site at any amount of traffic, with full history. That covers views, visitors, top posts, referrers, clicks, search terms, downloads and country-level locations. A paid plan adds UTM campaign reports, device stats and region and city locations, from $100 a year for up to 10,000 views.
Not any more. From April 2024, sites that tried to make money from ads, affiliate links, selling, donations or sponsorships needed a paid plan, and above 1,000 views a month the free plan showed only 7-day highlights. Jetpack dropped that rule in late August 2026; its page now says Stats is free for any type of site.
It is priced by monthly views. Billed yearly in US dollars: $100 up to 10,000 views, $200 up to 100,000, $300 up to 250,000, $500 up to 500,000 and $700 up to 1 million (checked 15 October 2026, before tax). Monthly billing starts at $12.95. Your two busiest days each month do not count toward the limit.
Use a plugin that stores stats in your own WordPress database: Koko Analytics, Independent Analytics, Burst Statistics and Slimstat all have free versions. If you only wanted to avoid the full Jetpack plugin, there is now a standalone Jetpack Stats plugin, though it still needs a WordPress.com connection.
For a different question. It records each visitor's path, goals on clicks and forms, and which visit a signup came from. It sets first-party cookies, so ask for consent in the EU and UK, and it keeps data for 30 days at most, where Jetpack keeps your full history. It costs 0.1 credits per new visitor and 10 per 1,000 page loads, after 250 free credits a month.
Sources
Vendor pages, docs and listings. Read on 15 October 2026.
- Jetpack Jetpack Stats: Free or Paid Plan
- Jetpack Tiered Billing in Paid Stats
- Jetpack Updates to Jetpack Stats for Commercial Sites (April 2024)
- Jetpack Stats pricing and FAQ
- Jetpack Troubleshoot Jetpack Stats and FAQs
- Internet Archive Free or Paid Plan, as published on 8 March 2026
- WordPress.com Jetpack price list (products API, USD)
- Jetpack on GitHub My Jetpack changelog, 5.44.1
- WordPress.org Jetpack Stats standalone plugin
- WordPress.org Jetpack
- Koko Analytics Plugin listing
- Koko Analytics Pro pricing
- Independent Analytics Pro pricing
- Burst Statistics Pricing and FAQ
- Slimstat Pricing
- Google Site Kit by Google
- MonsterInsights Pricing
- Plausible Pricing
Stop losing the visitors
you already paid for.
More leads from the traffic you already have, and follow-up that sends itself. Free to start. No card, no monthly fee.