Simple Analytics alternative

A tally is enough,
until you need the story.

The right Simple Analytics alternative depends on why you are leaving. To keep the same promise of no cookies and no consent banner but add revenue and funnels, Plausible’s Business plan or Fathom come closest, and Umami’s free plan covers a small site. To see what Simple Analytics leaves out on purpose (each visitor’s path, the page a lead signed up on, VPN and data-centre traffic shown apart), you need a tool that recognises returning visitors, such as Builderify User Journey. In the EU and UK, that means asking for consent first. If you need no personal data and no banner, stay where you are: nothing here beats Simple Analytics on that. Below are what it does well, why people switch, the options compared, and a fit checker that prices each at your traffic.

Check my fit See them side by side
Simple Analytics + 4 alternatives Prices checked 13 Oct 2026

By the Builderify team

01 The tally 02 The questions it can’t answer 03 One visitor’s story 04 Its price: consent

Illustration, not real data

01 / What it does well

What Simple Analytics does,
and leaves out on purpose.

Simple Analytics is a Dutch, EU-hosted analytics tool built around one promise: it collects no personal data. It sets no cookies, drops the IP address from every request, and does not derive any identifier from the IP or browser, “not even one that resets daily”. Its paid plan adds goals, events and multi-step funnels, and it offers an AI assistant you can question in plain English and raw data exports.

The trade is deliberate. Its “visitors” are unique page views, decided by the referrer, and the docs say plainly they are “not individual people tracked across sessions”. Events are grouped by page load, and nothing on the device carries an ID to the next page.

Simple AnalyticsFrom its own pages
€20/mo
Self-serve at 100,000 page views a month, the first step on its price slider. The fee follows your usage, averaged over recent months. 14-day trial, no card. Source
€0
The Free plan for hobby sites: 5 websites, unlimited page views under fair use, and one month of history. A Simple Analytics badge is required. Source
0 cookies
“We do NOT set any cookies (or use similar technologies).” No local storage, no fingerprinting, no IP address kept or hashed. Source
NL
“Your website data never leaves the Netherlands and, therefore, the E.U.” Simple Analytics B.V. calls itself EU-owned and EU-hosted. Source

What it records

  • Time of the visit
  • Anonymised browser
  • Language
  • Country, from the time zone
  • Page path, no query string
  • UTM parameters
  • Referrer
  • Screen size
  • Time on page
  • Scroll depth, in 5% steps

What it never keeps

  • Cookies or local storage
  • IP addresses
  • A fingerprint
  • An ID across page loads
  • Personal data in event metadata

The last is a rule for you: its metadata docs warn that accounts sending email addresses or identifiers may be suspended.

If

You must not process personal data, or show a banner for analytics.

Then

Stay with Simple Analytics. It was built for exactly this, and no tool that recognises a returning visitor can match it. If you move, move to another tool that makes the same promise, such as Plausible.

If

You want plain-English answers about your traffic.

Then

Stay. Its AI assistant answers questions about your data with charts. None of the other tools here says it offers one.

If

You need years of history, or raw data for a BI tool.

Then

Stay. The paid plan keeps three years, and data exports as CSV, raw data or through its APIs.

If

You want to know which visit converted, and what it was worth.

Then

Look further. That needs either revenue tracking (Plausible Business, Fathom) or a tool that follows a visitor (Builderify). Sections 02 and 04.

02 / Why people switch

Why look for a Simple Analytics alternative?
When you want more than counts.

Nobody leaves Simple Analytics because the counts are wrong. They leave when the question stops being “how many” and becomes “which one, and why”. Each of these needs something it refuses to keep.

  1. 01

    Which visit converted

    Simple Analytics

    Goals, events and multi-step funnels count conversions. Events are grouped by page load, and “nothing is stored on the visitor’s device to continue the ID across page loads”.

    What you’d want

    The pages a buyer read before buying, and the ones a non-buyer read instead.

  2. 02

    What each conversion was worth

    Simple Analytics

    Numbers can travel as event metadata, and metadata can filter goals and exports. Revenue totals per goal are not stated.

    What you’d want

    A value on every goal, summed, so “37 sales” reads “37 sales, €1,813”.

  3. 03

    One visitor, start to finish

    Simple Analytics

    Its “visitors” are unique page views, counted from the referrer: “not individual people tracked across sessions”.

    What you’d want

    A timeline per person: first visit, return visits, every page, how long, how far down.

  4. 04

    Where a lead signed up

    Simple Analytics

    A signup can be an event. Which visit, page and post led to that particular person cannot be kept, by design.

    What you’d want

    The signup written onto the visitor’s own timeline, with the form and page it happened on.

  5. 05

    People, or VPNs and data centres

    Simple Analytics

    Robot blocking filters bots, with advanced blocking on the paid plan. VPN and data-centre visits are not shown apart.

    What you’d want

    Real people, VPN or proxy users, and data-centre traffic counted separately, so a paid campaign can be judged.

  6. 06

    One tool for the rest

    Simple Analytics

    It is analytics, and very good at it. Popups, forms, chat and email live in other tools, with other scripts.

    What you’d want

    Analytics on the same script tag as the things that turn visitors into leads.

Numbers one and two are within reach of other privacy-first tools. Three to five need a tool that recognises a returning visitor, which is exactly what Simple Analytics refuses to do, and what puts a consent question back on the table.

03 / Compared

Simple Analytics alternatives,
side by side.

Read from each vendor’s own pricing, docs and feature pages on 13 October 2026. Where a vendor does not publish something, the table says so. Prices are monthly billing; Simple Analytics, Plausible and Fathom each take two months off for paying yearly.

Simple Analytics, Plausible, Fathom, Umami Cloud and Builderify User Journey compared on price, free plan, cookies, data location, goals, funnels, revenue, individual visitors, bot handling, AI, retention and export
Question Simple Analytics Plausible Fathom Umami Cloud Builderify
Starts at €20/mo for 100k page views* $9/mo for 10k page views (Starter) $15/mo for 100k page views $20/mo for 1M events (Pro) 0.1 credits per new visitor, 10 per 1,000 page loads
Free plan or trial Free for hobby sites: 5 websites, 1 month, badge. 14-day trial, no card 30-day trial, no card 7-day trial, card required Hobby: free up to 100k events, 1 site, 6 months. Self-hosting free 250 free credits every month, no card
Cookies and identifiers None. No cookies, IP dropped, no identifier at all No cookies. A daily hash of IP and browser; the salt is deleted every 24 hours No cookies. A hash with a daily salt No cookies. Method not stated on the pricing page First-party cookies: a visitor ID for 400 days and the visit for 30 minutes
Data stored Netherlands EU, European-owned infrastructure EU visitors anonymised in the EU, then stored in the US Not stated Romania or other jurisdictions
Goals and events Yes, paid plan Yes Yes Events Seven trigger types, from page visits to form submits
Funnels Yes, multi-step Business plan Not listed Listed on every plan Steps on any goal
Revenue per conversion Not stated Business plan Yes Listed on every plan A value per goal, totalled
One visitor’s path No, by design Aggregated paths, Business plan No: “doesn’t track individuals” A user journey report is listed; individual view not stated Every visitor, named, page by page
Bots, VPNs, data centres Robot blocking Bots and data-centre traffic excluded Bots filtered Not stated People, VPN/proxy and data-centre shown apart
AI questions AI assistant Not stated Not stated Not stated No
Data kept 1 month free; 3 years paid 3 years; 5 on Business Full history while subscribed 6 months Hobby; 2 years Pro 7, 14 or 30 days
Export and API CSV, raw export, APIs Stats API on Business CSV and API Streaming API on Cloud No

* Simple Analytics’ price slider starts at 100,000 page views for €20. The price table behind it also has €15 up to 20,000 data points, and counts events as data points too. It bills in euros, dollars or pounds; Plausible shows $ or € depending on where you view it, with the same number.

Matomo, which keeps visitor profiles and can run on your own server, is in the Google Analytics alternative guide with GA4 and Microsoft Clarity.

Simple Analytics vs Plausible

The closest pair here, and the switch most people consider first. Both are EU-hosted, cookieless and built on a no-banner promise. The differences are in how each counts and what each charges for.

More on Plausible itself, and when to leave it, in the Plausible alternative guide.

Counting
Plausible derives a daily identifier from the IP, browser, site and a salt deleted every 24 hours. Simple Analytics derives none and decides uniqueness from the referrer.
Price
At 10,000 page views: Plausible Starter $9, Simple Analytics €15. At 100,000: $19 against €20. Plausible Business, for funnels and revenue, is $19 and $39.
Depth
Plausible Business adds revenue attribution, funnels and aggregated user journeys. Simple Analytics has funnels on its one paid plan; revenue is not stated.
Openness
Plausible is open source and can be self-hosted, which Simple Analytics’ own comparison page points out. Simple Analytics offers raw data export and an AI assistant.
04 / Fit checker

What do you need from analytics?
Stay, or switch to what.

Tick only what you would use, then set your traffic. Each tool is scored on the table above and priced on the cheapest plan that covers your list. Simple Analytics is in the running too: sometimes the best alternative is not switching.

Analytics fit checker Prices as of 13 Oct 2026
Start from
Privacy
What it measures
How you use it
10,000

1,000 to 10,000,000

2

Only Builderify’s price uses this: it charges per visitor, the others per page view.

Best fit for your list
Builderify User Journey 100% covered · Credits, no plan · ≈ $2.42/mo

Covers everything you ticked.

Know this: Sets first-party cookies: in the EU and UK, switch on Wait for cookie consent.

Runner-up: Plausible, 75% at $19/mo.

  1. 01
    Builderify User JourneyCredits, no plan

    Covers everything you ticked.

    100%
    ≈ $2.42/mo
  2. 02
    PlausibleBusiness

    Covers 3 of 4.

    Missing: Individual journeys (Aggregated paths only, on Business)

    75%
    $19/mo
  3. 03
    Simple AnalyticsSelf-serve

    Covers 2 of 4.

    Missing: Revenue per goal (Not stated; numbers can ride along as event metadata); Individual journeys (No identifier, by design)

    50%
    €15/mo
  4. 04
    FathomOne plan

    Covers 2 of 4.

    Missing: Funnels (Not listed); Individual journeys (Does not track individuals)

    50%
    $15/mo

Scores: a full point for each ticked item a tool covers, half a point where it covers it partly, nothing where it doesn’t or the vendor doesn’t say. Ties go to the lower price, with euros and dollars taken at face value. Prices are monthly billing on the cheapest plan that covers your list: Simple Analytics’ Free plan unless you tick something it doesn’t list for Free (its price table puts goals, events and the Stats API on the paid plan; AI and export are assumed to be there too), and Plausible’s Business plan when you tick funnels, revenue or export.

Builderify: 0.1 credits per new visitor plus 10 per 1,000 page loads, after 250 free credits a month. Anything over is shown as the cheapest one-time packs for a year of it, divided by twelve. See the pricing page.

06 / Switching over

Moving from Simple Analytics
to Builderify, habit by habit.

Add the one Builderify script tag to your site’s <head>, switch User Journey on, and run it next to Simple Analytics for a month before you decide anything. The same tag runs Builderify’s popups, forms, chat and email, so there is nothing else to install. Your Simple Analytics events become goals: here’s how to track button clicks, and what a visitor journey shows that a tally can’t.

  • Simple AnalyticsA goal on a page path BuilderifyA “Visits a page” goal, with * wildcards: /thank-you* The conversions-by-URL guide covers thank-you pages.
  • Simple Analyticssa_event("click_signup") Builderifybuilderify('goal', 'click_signup') Create a Custom event goal with the same name first. Calls made before the widget loads are queued.
  • Simple AnalyticsA number in event metadata Builderifybuilderify('goal', 'purchase', { value: 49.90 }) Values are summed on the goal’s report. A goal can also carry a fixed value.
  • Simple AnalyticsAutomated events on links and downloads BuilderifyA “Clicks an element” goal with a CSS selector, such as a[href$=".pdf"], or data-bdf-goal="…" on the element No code for the attribute: any element that carries it fires on click.
  • Simple AnalyticsA multi-step funnel BuilderifyFunnel steps on the goal, each a page pattern The report shows how many reached each step, and where converters came from.
  • Simple AnalyticsUTM campaign reports BuilderifyNot available Journey names sources from the referrer only, such as Google, Instagram or Direct. Keep a cookieless tool for campaigns.
  • Simple AnalyticsThree years of history BuilderifyKept 7, 14 or 30 days Export a CSV from Simple Analytics before you cancel, if you cancel.

What User Journey does

  • Every visitor gets a readable name, such as “Swift Falcon”, and a page-by-page timeline with time, scroll depth and clicks
  • Goals on a page visit, a custom event, a click, a form, scrolling, time on page or pages per visit, counted every time, once per visit or once per visitor
  • Signups from Builderify forms, popups and quizzes appear on the visitor’s timeline, with the page they happened on
  • Real people, VPN or proxy users and data-centre traffic counted apart
  • Who is online now, and the busiest hours of the day
  • Do Not Track respected, query strings ignored and paths excluded, all by default or one switch away

Know this first

  • It sets first-party cookies and starts from a device fingerprint, so it is not a no-banner tool
  • History is 7, 14 or 30 days at most, by design
  • No UTM or campaign reports: sources come from the referrer
  • No data export, API or AI questions yet
  • Each extra website costs 100 credits
  • If your credits run out, the widget pauses until you top up, and Journey with it

When the numbers raise a question, A/B Testing answers it on the same tag. If you are leaving Google Analytics too, replacing Google Analytics without losing data covers the order to do it in.

10,000 page views a monthCredits
Visitors (5,000 × 0.1)500
Page loads (10k × 10)100
Free every month−250
Credits to buy a month350

A Growth pack, 5,000 credits for $29, covers 14 months of that; the smallest, Starter, is $9. Packs are one-time and never expire. A visitor is charged once, the first time Journey sees them; a returning visitor is not charged again while their record is kept.

Start free
Questions

Simple Analytics alternatives, before you ask.

It depends on why you are leaving. For the same no-cookie, no-banner promise with revenue and funnels, Plausible's Business plan or Fathom are closest, and Umami has a free plan for one small site. To see each visitor's path, where a lead signed up and VPN or data-centre traffic shown apart, you need a tool that recognises returning visitors, such as Builderify User Journey, which needs consent in the EU and UK.

Both are EU-hosted and cookieless. Simple Analytics derives no visitor identifier at all, while Plausible uses a daily hash of the IP address and browser whose salt is deleted every 24 hours. At 10,000 page views Plausible Starter is $9 a month and Simple Analytics €15; Plausible is open source and puts funnels and revenue on its Business plan, while Simple Analytics offers an AI assistant and raw data export.

Its self-serve plan is €20 a month at 100,000 page views and €60 at 1 million, with a 14-day trial and no card needed, and the fee follows your actual usage. The Free plan for hobby sites covers 5 websites with one month of history and a required badge, without goals or events. Prices as read on 13 October 2026.

Plausible, Fathom and Umami, like Simple Analytics, say they need none because they set no cookies. Builderify User Journey sets first-party cookies and starts from a device fingerprint so it can follow one visitor, so in the EU and UK switch on its Wait for cookie consent setting, which records nothing until the visitor allows analytics in Builderify's cookie banner.

Yes, and it is often the best of both. Simple Analytics counts every visitor without consent, while Builderify User Journey, behind the cookie banner, shows the paths, goal values and lead sources of the visitors who allowed it. Journey uses 0.1 credits per new visitor and 10 per 1,000 page loads, from 250 free credits a month.

Sources

Vendor pages and docs, read on 13 October 2026.

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