Plausible alternative

Plausible counts the pages.
Sometimes you need the people.

The right Plausible alternative depends on why you are leaving. If it is the price, Fathom and Simple Analytics also charge by pageviews and land within a few dollars of Plausible, and Umami’s free plan covers 100,000 events a month. If you want to see individual visitors and which one became a lead, you need a tool that recognises people, such as Matomo or Builderify User Journey, and that usually means cookies and a consent banner in the EU. If you need analytics with no cookies and no banner, stay with Plausible. Below: Plausible’s prices tier by tier, a calculator that prices a year of each option at your traffic, and what each one keeps about your visitors.

Price my traffic Plausible’s price list

Prices checked 13 Oct 2026 By the Builderify team

01 Traffic grows 02 The tier steps up 03 Who were they?

Illustration · Starter prices from plausible.io, read 13 Oct 2026

01 / Plausible pricing

Plausible Analytics pricing,
tier by tier.

Three self-serve plans, each priced by monthly pageviews. Starter is $9 a month for up to 10k; the plan you need is set by how many sites and people you have, and whether you want funnels. Read from Plausible’s pricing section and billing docs on 13 October 2026.

Plausible monthly prices by pageview tier for the Starter, Growth and Business plans, and what each plan includes
Pageviews a month Starter Growth Business
Up to 10k $9 $14 $19
Up to 100k $19 $29 $39
Up to 200k $29 $44 $59
Up to 500k $49 $74 $99
Up to 1M $69 $104 $139
Up to 2M $89 $134 $179
Up to 5M $129 $194 $259
Up to 10M $169 $254 $339
Over 10M Enterprise, price on request
Sites One Up to 3 Up to 10
Team members Just you Up to 3 Up to 10
Data kept 3 years 3 years 5 years
Goals, custom events, GA import Yes Yes Yes
Funnels, user journeys, ecommerce revenue No No Yes
Custom properties, Stats API No No Yes

Monthly billing. The page shows $ or € depending on where you view it; the number is the same. Yearly billing is ten times the monthly price: two months free.

What counts
Pageviews and custom events, added up across every site in the team. Outbound link clicks, file downloads, form submissions and 404s are custom events, so tracking them uses the allowance. Pageview goals do not.
Over the limit
One busy month is fine. Two in a row and Plausible asks you to upgrade; if you have not within a week, the dashboards lock until you do or your traffic drops back. Stats keep being collected.
Free trial
30 days, no card, with Business features. Afterwards the dashboard locks, collection stops and, after a warning email, the stats are deleted unless you subscribe.
Enterprise
More than 10 sites or 10M pageviews, SSO, the Sites API, a managed proxy and raw data exports. Not self-serve: you talk to sales.
Self-hosted
Community Edition is free under the AGPL, on your own server. It is released twice a year and leaves out funnels, user journeys, ecommerce revenue, SSO, the Sites API and the Data Studio connector.
02 / Why people switch

Two reasons to look for
a Plausible Analytics alternative.

Plausible does what it promises: one fast page of numbers, no cookies, data kept in the EU. People leave it for one of two reasons, and they lead to different tools.

01

The bill follows your pageviews

Every plan steps up with traffic: Starter goes from $19 a month at 100k pageviews to $69 at 1M and $169 at 10M. Growth costs about one and a half times Starter at each tier, Business about twice. Custom events come out of the same allowance, so tracking more clicks and forms pushes you up too.

Funnels and revenue only come with Business. A one-site shop that wants a checkout funnel pays $39 rather than $19 a month at 100k pageviews.

Leads to: a cheaper tier elsewhere, or a different way of charging
02

The dashboard stops at the crowd

By design, Plausible cannot recognise the same visitor from one day to the next. Its Business plan adds user journeys, which map the paths groups of visitors take, up to 20 steps. It will not show you that one person came from Google on Monday, read your pricing twice and signed up through a popup on Thursday.

Plausible Cloud also leaves known data-centre traffic out of your numbers, about 32,000 IP ranges, rather than showing you how much there was. And it is analytics only: your popups, forms, chat and email live in other tools.

Leads to: a tool that tracks visitors, with the consent that needs

When Plausible is the better choice

If

You want analytics without a cookie banner.

Then

Stay. Plausible sets no cookies and uses no local storage, keeps no lasting visitor ID, and says you do not need a banner or consent for it. Builderify User Journey sets cookies and recognises returning visitors, so in the EU and UK it belongs behind a consent banner.

If

You compare this year with last year.

Then

Stay. Plausible keeps 3 years of data, 5 on Business. User Journey keeps 7, 14 or 30 days, by design.

If

You want open source you can host yourself.

Then

Stay, on Community Edition, or look at Umami and Matomo, which are also free to self-host.

If

Your traffic is high and your questions are simple.

Then

Stay, or compare Fathom and Simple Analytics. A tool that charges per visitor, like User Journey, gets dearer than Plausible as traffic climbs; the calculator below shows where.

03 / Cost by traffic

Cheaper than Plausible?
A year of each, at your traffic.

Set your pageviews, sites and what you need. Each receipt picks the cheapest published plan that fits, and the chart runs the same sums from 5k to 10M pageviews a month. Prices as published on 13 October 2026.

50,000

5,000 to 10,000,000

2

≈ 25,000 visits a month. Only Builderify’s price uses this: it charges per visitor.

1
Billing

Plausible, Fathom and Simple Analytics all take two months off for paying yearly. Builderify has no plan to pay for.

Year one, against monthly traffic
  • Plausible
  • Fathom
  • Simple Analytics
  • Builderify
Free 10 100 1k 10k 100k 1M 5k 25k 100k 500k 2M 10M
pageviews
  • Plausible
  • Fathom
  • Simple Analytics
  • Builderify

Log scale: each line up is ten times the one below. Simple Analytics is in euros, drawn at face value. A gap means the vendor does not publish the price.

The chart as a table
Pageviews a month Plausible Fathom Simple Analytics Builderify
5,000 $108 $180 €180 $9
10,000 $108 $180 €180 $29
25,000 $228 $180 €240 $69
50,000 $228 $180 €240 $149
100,000 $228 $180 €240 $247
200,000 $348 $300 €360 $349
500,000 $588 $540 €480 $894
1,000,000 $828 $720 €720 $1,745
2,000,000 $1,068 $1,200 €960 $3,439
5,000,000 $1,548 $1,680 €1,440 $8,376
10,000,000 $2,028 $2,400 €1,920 $16,752

Plausible

Starter
Starter plan
Up to 100k pageviews
$19 a month × 12$228
Monthly billing
Year one$228
  • Starter: one site, for one person.
  • Custom events count towards the same allowance.

Fathom

Fathom
Fathom
Up to 100k pageviews, 50 sites
$15 a month × 12$180
Monthly billing
Year one$180
  • Custom events count towards the same allowance.

Simple Analytics

Simple
Simple plan
Up to 100k pageviews, 10 websites
€20 a month × 12€240
Monthly billing
Year one€240
  • Or its Free plan, €0 for hobby sites: 5 websites, one month of history, a badge on your site, no goals or events.

Builderify

User Journey
New visitors30,000
25,000 × 0.1 × 12
Page loads, per 1,0006,000
50 × 10 × 12
Free credits used−3,000
250 every month
Credits to buy33,000
In a year
1 × Business pack$149
50,000 credits
Year one$149
  • Charged per new visitor, not per pageview. This counts every visit as a new visitor, so it is the most you would pay: someone seen in the last 30 days is not charged again.
  • 17,000 credits left over. Packs never expire.

Sources: Plausible’s pricing, Fathom’s pricing and Simple Analytics’ pricing, read 13 October 2026, before tax. Pageviews only: Plausible and Fathom also count custom events against the allowance. Simple Analytics’ slider starts at €20 for 100k pageviews; the €15 step for up to 20k is in the plan data that page loads.

Builderify: 0.1 credits per new visitor and 10 per 1,000 page loads, after 250 free credits a month; the first website is included and each extra one is 100 credits, once. Anything over is priced as the cheapest mix of one-time packs. See the pricing page.

Reading it honestly

Builderify charges per visitor, the others per pageview, so the lines cross. At 2 pages per visit on one site, User Journey costs less than Plausible up to about 50,000 pageviews a month, and more beyond that. At 50,000 pageviews it comes to $149 for the year against $228 for Plausible Starter. If your site is big and your questions are simple, a pageview tool is the cheaper bill.

04 / Other alternatives

Plausible vs Fathom, Simple Analytics,
Umami and Matomo.

The first three keep Plausible’s promise of no cookies and change the price. Matomo changes the model: it can follow one visitor across visits, with cookies by default. Each fact is from the vendor’s own pricing or help pages, read 13 October 2026.

Fathom

Cookieless, priced by pageviews
Starts at
$15 a month for up to 100,000 pageviews, with 50 sites
Free option
None. A 7-day trial, card required
Counts
Pageviews and custom events, across all sites
Funnels, revenue
Revenue tracking on every plan; funnels not stated
Cookies
None

Pick it if  You run many small sites: 50 come with the first tier, and more in packs of 50.

Simple Analytics

Cookieless, EU-owned
Starts at
€20 a month for up to 100,000 pageviews, 10 websites, one user; €20 a month per extra user
Free option
A Free plan for hobby sites: 5 websites, one month of history, a badge
Counts
Data points, which its price slider shows as pageviews
Funnels, revenue
Goals and events; funnels not listed
Cookies
None. Data stays in the Netherlands

Pick it if  You want a free tier for a hobby site, or an EU company end to end.

Simple Analytics alternatives, compared →

Umami

Open source, cloud or self-hosted
Starts at
Free Hobby plan: 100,000 events a month, 1 website, 6 months of data. Pro is $20 a month for 1 million events, then $0.00003 each
Free option
Hobby, and self-hosting the open-source version
Counts
Events: each pageview, custom event and stored event property
Funnels, revenue
Funnels, journeys, goals and revenue reports on every plan
Cookies
None

Pick it if  You want funnels and revenue without paying for a top tier, or to host it yourself.

Matomo

Full analytics, cloud or on-premise
Starts at
Cloud: €22 a month for 50,000 hits. On-Premise Community: free forever, on your server
Free option
On-Premise Community; a free Cloud trial, no card
Counts
Hits: pageviews, events, downloads, outlinks, site searches
Funnels, revenue
Funnels and ecommerce reports
Cookies
_pk_id for 13 months and _pk_ses by default; they can be switched off

Pick it if  You want individual visitor profiles and years of history, on your own server.

Coming from Google Analytics rather than Plausible? The Google Analytics alternative guide adds GA4 and Microsoft Clarity to the comparison, with a fit finder that scores each one against your list.

05 / What each keeps

Plausible vs User Journey:
the privacy trade, in plain words.

Seeing one person’s path means recognising them when they come back, and that means storing something on their device. Plausible chose not to. User Journey chose to, and gives you the switch to ask first.

Plausible

From its data policy
WhereWhatDetail
Browser Nothing “We do not use cookies, browser cache or local storage.”
Identifier Daily hash Of a daily salt, the site’s domain, the IP address and the browser’s user agent. The salt is deleted every 24 hours.
Server Aggregates Raw IP addresses and user agents are never stored. The same visitor cannot be recognised across days.
Kept 3 or 5 years By plan.

Builderify User Journey

From the app’s code
WhereWhatDetail
Cookie _bdf_jid The visitor ID, for 400 days, on your registrable domain so subdomains share it.
Cookie _bdf_jvs_<widget> The current visit, for 30 minutes. Both are copied to local and session storage as a fallback.
Identifier Device hash The first ID is a hash of the user agent, language, colour depth, time-zone offset, screen size and graphics renderer, plus a random part.
Server Visitor record IP, approximate location, ISP, proxy and data-centre flags, device, every page with time, scroll and clicks.
Kept 7, 14 or 30 days Your choice. Older pages are deleted nightly, and a visitor’s record once they have not been back for that long.
  1. 01

    Ask first in the EU and UK

    In Journey’s settings, switch on Wait for cookie consent. Nothing is recorded until the visitor allows analytics in Builderify’s Cookie Consent banner; withdrawing later stops tracking and erases the visitor ID from their browser.

  2. 02

    Do Not Track is honoured

    On by default: browsers that send it are not recorded. You can switch it off, but you rarely should.

  3. 03

    Pick the shortest window you need

    Journeys are kept 7, 14 or 30 days. Shorter keeps less; a visitor who comes back inside the window is still known, and not charged twice.

What each tool stores, not legal advice. If you also run Google tags, the guide to Consent Mode v2 without a paid banner tool covers the signals Google expects.

06 / With Builderify

A Plausible alternative
that knows who converted.

User Journey follows visitors one by one, on the same script tag as Builderify’s popups, forms and chat, in the same account as its email tools. The totals are there too: visitors, pageviews, bounce rate, entry and exit pages, sources and countries. It starts on the 250 free credits every account gets each month, and anything more is a one-time pack.

Moving over? The guide to replacing Google Analytics without losing data applies here too: run both side by side for a few weeks before you remove the old tag. And the pricing page lists every rate.

What User Journey does

  • A readable name on every visitor, such as “Swift Falcon”, with their source, country and device, and each page with its time, scroll depth and clicks
  • Signups from Builderify popups, forms and quizzes written onto the visitor’s timeline, so you see which visit became a lead
  • Goals for a page, a custom event with a value, a click, a form, a scroll, time on a page or pages per visit, with optional funnel steps and where converters came from
  • Real people, VPN or proxy, and data-centre traffic counted apart, not quietly removed
  • Who is online now, and an hour-by-hour heatmap of when people visit
  • Charged per new visitor. Goals, events and conversions cost nothing extra

Know this first

  • It is not cookieless: it sets first-party cookies and starts from a device hash, so in the EU and UK it belongs behind a consent banner
  • Journeys are kept 30 days at most. No year-on-year history
  • Sources come from the referrer: named sites, Internal or Direct. No UTM campaign reports
  • It gets dearer than Plausible as traffic climbs, because it charges per visitor
  • If your credits run out, the widget pauses until you top up, and Journey with it
Simpler than GA4, too

The GA4 alternative guide for small business covers the five questions most sites need answered, and which tools answer them on one page.

One banner for everything

Cookie Consent holds back Journey and your other tags until a visitor agrees, and logs every decision. Its own small tag goes first in your page’s head, so Google tags get their Consent Mode defaults before they run.

Questions

Plausible alternatives, before you ask.

It depends on why you are leaving. For a lower price with the same no-cookie approach, compare Fathom, Simple Analytics and Umami, whose free Hobby plan covers 100,000 events a month. To see individual visitors and which one became a lead, you need a tool that recognises people, such as Matomo or Builderify User Journey, which usually means cookies and a consent banner in the EU.

As of October 2026, Starter is $9 a month for up to 10,000 pageviews and one site, Growth is $14 for up to 3 sites and Business is $19 for up to 10 sites with funnels and revenue. Prices rise with monthly pageviews, to $169, $254 and $339 at 10 million, and custom events count towards the allowance. Paying yearly gives two months free.

At low traffic, often yes. Fathom starts at $15 a month for 100,000 pageviews and 50 sites, Simple Analytics has a free plan for hobby sites, and Builderify User Journey runs on 250 free credits a month and charges per visitor. Because Builderify charges per visitor rather than per pageview, it becomes more expensive than Plausible as traffic grows; the calculator on this page shows where.

In the EU and UK, plan on one. User Journey sets first-party cookies, a visitor ID for 400 days and the current visit for 30 minutes, and starts from a device hash. Switch on Wait for cookie consent and add the Cookie Consent banner, and nothing is recorded until a visitor allows analytics.

Stay if you want analytics with no cookies and no banner, years of history, or open source you can host yourself. Plausible keeps 3 years of data, 5 on Business, while User Journey keeps 7, 14 or 30 days. It is also the cheaper bill for a busy site with simple questions.

Sources

Vendor pages, read on 13 October 2026.

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